How to Read Luxury Unlocked: The Key to Mastering Luxury Brands in a Disrupted Age Kindle
While the world is still dramatically upset by the global breakdown caused by the coronavirus pandemic, the time has come to focus on how the luxury and fashion system can thrive again and grow enduring successful business. Luxury Unlocked unveils the luxury and fashion system vulnerabilities and highlights the path to evolve them into long lasting solutions. Susanna Nicoletti contributes to the conversation in the industry with her unique and razor-sharp analysis and thought-provoking clues. Featuring original highlights, brand stories and market insights, this essay guides you in the backstage of some of the most intriguing cases and draws the attention to forward looking evolutions of the industry.Instead of appealing for a return to a new normal, this book is focused on finding original and innovative business approach for a luxury and fashion world that, for too long, has resisted deep change.Luxury Unlocked is an essay with a specific and unusual, outspoken point of view from a fashion and luxury insider.It unveils some of the well-kept secrets of the industry and promote radical yet very effective solutions to refresh and restart a system with a huge potential, rich of ideas, creativity and business opportunities but presently locked in a honey trap.The fashion and luxury industry has never been so fragile as in this moment and the usual quick fixes recommended by those who took the system into a perilous roadblock do not work, as the resistance to change is too high to allow insiders to make amendments to rigid and financially driven organizations.This essay sums up all the experience made by Susanna Nicoletti in more than 20 years at the helm of the most renown luxury and fashion brands as well as the curiosity and the thinking there is no box that always encouraged the author to move ahead from the status quo.This book is for the bold, the brave, the thought provokers, the curious spirits that are willing to enlighten the path towards a new sustainable and meaningful era in fashion and luxury.
