As whole, the ecommerce industry is ANTIQUATED. It’s out of date! and is way way way behind in terms of what’s actually working in the world of online business.Most ecommerce business owners are still doing things in the same way they were done back in the early dot com days. And that my friend is a recipe for disaster.There is SO much more to ecommerce than building a store, filling it with products and driving some traffic.If that describes you and your business, then let this be your wake up call!There is a transformative shift happening in the ecommerce industry right now.What worked before is either no longer an option or is rapidly losing its effectiveness.It’s time for you as an ecommerce entrepreneur to evolve your brand, your business and your brain.